Musicals have always been a tricky in terms of box office. The genre is more challenged than ever in the COVID-19 era, considering that consumers over 35 are more nervous than younger consumers in regards to returning to the multiplex (all adult-skewing titles have been struggling).
20th Century and Disney are hoping for a weekend domestic debut in the $13 million range, followed by a steady run through the year-end holidays.
Earlier this year, Universal’s musical Dear Evan Hansen earned $800,000 in Thursday previews on its way to a disappointing $7.4 million domestic debut debut.
West Side Story is hoping for a different fate. It has one of the biggest directors in its corner, as well as stellar reviews.
By Friday, the movie — which began its life at 20th Century Fox before the Disney/Fox merger — will be playing in 2,800 theaters, including 320 IMAX locations and 740 premium large format sites.
West Side Story debuts day and date in about half of major foreign markets, including France, Germany, Brazil, Mexico, Russia and UK.
Directed by Spielberg from a screenplay by Tony Kushner, West Side Story tells the story of star-crossed lovers Tony (Ansel Elgort) and Maria (Rachel Zegler) set against the backdrop of feuding white and Puerto Rican gangs in a changing 1957 New York City.
Ariana DeBose, David Alvarez, Mike Faist, Josh Andrés Rivera, Ana Isabelle, Corey Stoll, Brian d’Arcy James and Rita Moreno — who became the first Latina to win an Oscar for her performance in the 1961 movie — also star in Spielberg’s remake.