Visit Cheyenne wins coveted award for DMO’s visible identification created by Simpleview
— Jim Walter, Visit Cheyenne
TUCSON, ARIZONA, UNITED STATES, May 16, 2022 /EINPresswire.com/ — Simpleview, the worldwide main supplier of CRM, CMS, and advertising and marketing options for vacation spot organizations worldwide, is worked up to announce its collaboration with Visit Cheyenne to create a brand new visible identification which earned a Gold Hermes Creative Award. Simpleview was tasked with redesigning the visible identification of the vacation spot advertising and marketing group (DMO) and collectively the groups labored to create a contemporary and inclusive method to replicate the essence of Cheyenne, Wyoming.
A visible identification is the distinctive visible mark used to characterize the model — from logos to paint palettes and every little thing in between. Dubbed “The New Old West,” Visit Cheyenne’s new visible identification communicates the genuine western expertise and welcomes locals and vacationers to benefit from the vacation spot from a contemporary perspective.
“When you have a brand as iconic as Cheyenne, Wyoming, it can be very scary changing our image,” said Jim Walter, CDME, vice president and director of sales and marketing at Visit Cheyenne. “We wanted to stay true to our western roots while bringing our identity into the 21st century. Simpleview was amazing throughout the whole process. We are thrilled with our new identity and the process to arrive at it.”
The new visible identification will be seen on all their branded content material, communications, and all through their new web site, cheyenne.org, launched on April 28, 2022, which was additionally redesigned by Simpleview — just some weeks after being awarded the Gold Hermes Creative Award. This accomplishment marks the primary visible identification award that acknowledges a Simpleview design.
Headquartered in Tucson, Arizona, Simpleview is the worldwide main supplier of CRM, CMS, web site design, digital advertising and marketing, income technology, and cellular applied sciences for vacation spot advertising and marketing organizations (DMOs). The firm employs 350+ workers and works with 900+ journey, tourism, and conference advertising and marketing clients on six continents.