A young woman has explained how she turned a home office idea into a thriving $2.2m enterprise in less than four years.
A young woman has turned a business she was running for free in her home office into two $2.2m media agencies in under four years.
Melbourne woman Talia Datt, 26, is the founder of The Social and Content CliQ, two agencies that specialise in digital marketing.
But in 2018 she was at an impasse that many young Australians face in life and was unsure of what she wanted to do.
Ms Datt took up a job as an administrative insurance assistant thinking her future was in the corporate sector, but she quickly realised that something needed to change.
“Within about two months I really, really disliked my position. I realised it probably wasn’t the path for me,” Ms Datt told NewsWire.
For advice she lent on her father, who told her to take the opportunity of going down any path she wanted while she was still young.
It was around this time she noticed Instagram had changed its features to monetise shopping, which led her to “take the plunge” of going into digital marketing.
She established her first business, The Social CliQ, out of her home office and initially worked for free for three boutiques.
Ms Datt said while she did not fear failure at the time because her expenses were low and she was living at home, she did “feel pressure to succeed”.
“I did feel pressure to succeed because I thought, ‘What am I going to do if this doesn’t work out?’” she said.
“At the time all my friends were getting internships and graduate positions and following the path that you’re supposed to take. I felt as though I was missing out on those opportunities.
“But those questions really drove me to push myself that little bit harder.”
Ms Datt admitted she had a “fake it till you make it” attitude as she navigated the ever-changing landscape of digital marketing.
“There were many times when people would ask me questions or prompt me on different topics that I had absolutely no idea about,” Ms Datt said.
“I would go home and Google what I could and enrol in the next online course to continue to learn.”
The “most pivotal moment” in her career came when one of the boutiques she was working for sold 10 chairs in under a day following an Instagram post she did for them.
“I knew I could make someone else money which meant I should have been charging for my services,” she said.
Since then The Social CliQ has grown into one of Australia’s hottest digital marketing agencies and has helped transform the digital footprint of several Fortune 500 companies.
It has worked with major brands like Sundae Body, Dita Von Teese, Sistema, Fujifilm and Made by Fressko, with client sales $1.5m in last year’s Black Friday/Cyber Monday weekend alone.
Ms Datt established her second business, a sister agency called The Content Cliq, to specifically focus on TikTok to capitalise on the app’s skyrocketing popularity.
Her agencies are projected to have an income of $2.2m for the 2023 financial year.
She plans to expand her businesses interstate later this year and hopes to branch out overseas within five years.
For all of these accomplishments, Ms Datt was named in this year’s Forbes 30 Under 30 Asia list for media, marketing and advertising.
“It was such an honour to be named, I honestly still can’t believe it. I check the website daily just to make sure my name is still there,” Ms Datt said.
“I’m situated among some incredible entrepreneurs and it’s a huge honour to be on that list.”
On what advice she would give to other young Australians who do not know what they want to do in life, Ms Datt said to “give everything a go”.
“If there’s not a huge associated loss, then just give everything a go,” she said.
“You have this opportunity while you’re young with no other huge responsibilities to put yourself out there.”