Premium buying app Her Black Book has added cashback rewards to its platform forward of Australian Fashion Week, which kicks off on Monday.
Her Black Book is the brainchild of Sali Sasi and Julie Stevanj, the sisters behind Stylerunner. The pair introduced their newest entrepreneurial enterprise final October, and in February, raised $1.6 million in Seed funding, with ASX-listed Touch Ventures amongst its backers.
The app is designed to draw and interact Gen Z, Millennials and discerning ladies who love to buy vogue and equipment.
Stevanja stated the brand new cashback characteristic allows manufacturers to offer customers actual money again once they make a buy throughout a given promotional window.
“We’re excited to bring cashback rewards to the women of Australia from many of their favourite brands, including Net-A-Porter, Guess, Estee Lauder, SSENSE, ModelCo, Jurlique and many more,” she stated.
“Females are making purchases every day across fashion, beauty, travel and homewares and leaving money on the table. Something we are hoping to help bridge through our shopping app.”
Her Black Book is an official companion of Afterpay Australian Fashion Week, which runs from May 9-23.
Stevanja stated the timing was good to launch their newest incentive and share with individuals at Fashion Week. For those that can’t be there for the Her Black Book activation, they’ve developed the ‘Shop Australian’ Shopping Festival’ on the app.
“From the comfort of their home and in the palm of their hands, consumers can shop exclusive deals across many iconic Australian brands, including Anna Quan, Lee Mathews, SNDYS, Saturday the Label, Reliquia Jewellery, In the Roundhouse, Naked Sundays,” she stated.
More that 500 manufacturers have signed on, and types can companion immediately through Her Black Book’s companion portal, or join through affiliate channels equivalent to Commission Factory, Awin and Rakuten.
The ‘freemium’ app, out there on iOS and Android, permits person to obtain and browse provides and promotions, together with cashback at no cost, with the choice to subscribe to 12, 6, or 3 months for full entry to flash gross sales listings and notifications from most well-liked manufacturers.