Retailers jump the gun on Black Friday, Cyber Monday deals

The Australian Retailers Association is expecting a record year, with $5.4 billion in sales predicted between November 26 and November 29.

Although Black Friday isn’t officially until November 26, many retailers are pushing to be first with the deals. While that may sound good for the consumer, it’s created some confusion on when and where the best sales are available.

Here’s some of the best tech and gaming deals available now, and what you can expect in the coming week.

Amazon's Black Friday deals are to be announced in the coming days.
Amazon’s Black Friday deals are to be announced in the coming days. (Amazon)

Amazon is expected to lead the pack in terms of deals, but their true sale doesn’t begin until November 23. Amazon says 57 per cent of Australians are planning to shop Black Friday and Cyber Monday deals this year, about 350K more compared to 2020.

Starting Tuesday November 23, Lenovo is offering big discounts on their laptops, tablets and other accessories. 45 per cent off the new ThinkPad X1 Fold, down to just under $2500.

There’s also up to 40 per cent off Lenovo tablets including the M10 HD, the FHD and the P11 and up to 30 per cent off their Legion gaming laptops.

Dell is also offering up to 45 per cent off their range of laptops and tablets, the Inspiron 15 2-in-1 Laptop is down to $1,622.

Kmart says their Black Friday deals are scheduled to begin on Monday, November 22, with big deals on gaming including a Nintendo Switch bundle. More deals from Kmart will be released throughout the week.

Kogan has a handful of deals available now, which they’re calling a “sneak peek”. Deals on now include Apple AirPods Pro, down to $315. We’ll keep an eye out for anything else to come from Kogan. also has a big sale planned, but nothing to share from them at this stage.

ShopBack’s Cashback Carnival has already kicked off, with the real tech and gaming savings to come. On November 26 ShopBack will launch their Black Friday and Cyber Monday deals, starting with up to 20 per cent cashback from Myer.

But November 29 is the day you’ll need to have your finger on the pulse.

At various times throughout the day, ShopBack will host deals with eBay and Lenovo. Get 20 per cent Cashback from Lenovo between 4pm and 8pm, and up to 12 per cent from your eBay purchases between 7pm and 11pm.

ShopBack is also handy if you want to keep an eye on the price of a particular product, you can view pricing history and get alerts when products in certain stores are on sale.

Nespresso are offering a few deals come November 22, with 15 per cent off selected Vertuo coffee machines, as well as bonuses when you purchase capsules and free shipping.

The Good Guys have dropped their Black Friday sale early, Apple AirPods for $199, Withings Steel HR Fitness Watch for $188 and DeLonghi Dedica Manual Coffee Machine for $199. There’s also a stack of deals on home appliances.

Gamers rejoice, you’re being very well looked after with sales across games and accessories. But if you’re expecting to find a cheap deal on a PS5 or Xbox console, think again – they are still near impossible to get your hands on.

Amazon’s Black Friday gaming deals are strongest out of the gate, with savings on PlayStation 5 Controllers at $81, PS5 video games from just $24.

Xbox has up to 50 per cent off games on their online store.
Xbox has up to 50 per cent off games on their online store. (Xbox)

EB Games has already launched a number of great sales, including a 12 month PlayStation Plus subscription for $53, 10 per cent off their PS5 DualSense controllers and up to $40 off selected PS5 games, including Death Stranding: Director’s Cut (PS5) for $68, God of War (PS4) and Horizon Zero Dawn (PS4) down to just $9.

If you have some old games and consoles you’re looking to get rid of, EB games also have announced increased value on trade-ins.

JB HIFI’s Black Friday sale is yet to be officially revealed, but you should be able to pick up some great bargains come November 23. A potential leak of the catalogue on showed PlayStation 5 game Deathloop for just $39 (an absolute steal).

PlayStation’s Black Friday discounts are already live, with the newly released Far Cry 6 just $70 and Marvel’s Guardians of the Galaxy $65. These discounts will end come November 29.

The digital PlayStation store has some great Black Friday deals, including 50% off Deathloop, Cyberpunk 2077 and The Last of Us Part II.
The digital PlayStation store has some great Black Friday deals, including 50% off Deathloop, Cyberpunk 2077 and The Last of Us Part II. (Playstation)

You’ll also find up to 80 per cent off selected Bethesda titles across digital stores, Doom Eternal, Elders Scrolls Online and Evil Within 2 boasting huge discounts.

Xbox is also on board the sales train with up to 50 per cent on their digital store.

Nintendo’s estore boasts over 1000 games on sale right now, with games like The Witcher 3: Wild Hunt, Dark Souls Remastered and Maneater for half their retail price. Nintendo’s sale is expected to end on November 30.

We’re also anticipating huge discounts on gaming hardware and accessories.

On November 26, EPOS Audio will have deals on their headphone range, with 47 per cent off their GSP 301/302 range down to $79.

Iconic Tom Hanks movie prop sells for over $420,000

Right now Target has the Nintendo Switch lite for $279, although this doesn’t seem to be part of a Black Friday sale – great deal regardless.

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