Paramount Global has launched additional initiatives for Ukrainian refugees with a concentrate on offering them with free Nickelodeon youngsters content material on numerous platforms in Europe and past.
In addition to a $1 million donation to assist humanitarian aid organizations, which the leisure large previously unveiled, kids and their households who’ve fled Ukraine to neighboring areas will get entry to numerous Nickelodeon content material within the Ukrainian language through free, advertising-supported Pluto TV channels, linear TV, in addition to on the Nickelodeon and Nick Jr. channels on YouTube.
The objective is offering “comfort and enabling them to continue feeling at home by watching their favorite cartoons, even if abroad,” the corporate stated.
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This week, Nickelodeon will introduce Ukrainian language content material to its content material combine on YouTube for choose Nickelodeon and Nick Jr. channels accessible throughout Europe. “The Ukrainian language content will feature kids’ favorite shows from Nickelodeon and Nick Jr., including SpongeBob SquarePants, Blaze and the Monster Machines and PAW Patrol,” the corporate stated.
Paramount is providing a Nickelodeon pop-up channel in collaboration with Pluto TV within the Ukrainian language referred to as Nickelodeon Ukraine Pluto TV. “The channel is commercial-free and currently available for free to more than 30 (distribution) partners across Europe, including in Germany, Switzerland, Austria, Poland, Hungary, the Nordics, Spain, France, Italy and Middle East/North Africa,” the corporate stated, with further potential companions additionally providing the community. “The channel airs non-stop programming for kids of all ages, including beloved Nickelodeon and Nick Jr. favorites from SpongeBob SquarePants and the Penguins of Madagascar to PAW Patrol and Blaze and the Monster Machines.”
In the U.S. and internationally, Pluto TV will present greater than $2.5 million in free promoting to humanitarian organizations “that can benefit from mobilizing and educating global audiences about the heroic work they are doing during these challenging times,” Paramount stated.
In addition, in Europe, the Pluto TV Nick Ukraine channel is now reside on Pluto TV in Germany, Switzerland, Austria, France, Spain and Italy. The channel offers youngsters with episodes of Nickelodeon programming, resembling SpongeBob SquarePants, Bubble Guppies and Teenage Mutant Ninja Turtles, in Ukrainian without spending a dime, with none signup required.