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Nadia Bartel poses ‘naked’ for skin cancer awareness campaign


Nadia Bartel has posed “naked” alongside different Aussies for a surprising pores and skin most cancers consciousness marketing campaign.

Nadia Bartel has posed “naked” in a scorching marketing campaign to boost consciousness in regards to the risks of pores and skin most cancers.

The mum-of-two – who has discovered nice success along with her on-line clothes label Henne – is one among two influencers to reveal all for Australian sunscreen model Naked Sundays’ “Giving Melanoma The Cold Shoulder” marketing campaign.

The 36-year-old has stripped off together with former Love Island star Cassidy McGill to boost much-needed funds for our nationwide Melanoma Institute. Australia has one of many highest charges of pores and skin most cancers on the earth, with one Aussie identified with the illness each half-hour. It’s estimated 1300 Australians will die from melanoma this 12 months.

Nadia, who in April introduced {that a} brick and mortar retailer for her model will open in Melbourne later this 12 months, stated she was motivated to go naked after making errors with solar security in her youth.

“When I was in my teens and early 20s, I didn’t look after my skin. I would lay out in the without applying SPF and not realise how much damage I was causing,” she stated.

“I have pigmentation on my face from the damage I caused in those early years. A lot of people don’t realise that using SPF is the number one anti-ageing product you should use.”

Over the final 10 years, Nadia stated she’s “become so aware about how important it is to wear SPF”, implementing it into her every day routine in order that now she “never leaves the house without wearing it on my face and hands”.

As for Cassidy, the choice to strip off for the marketing campaign was a simple one as a result of it’s trigger “close to my heart”.

The 27-year-old has had 14 moles eliminated up to now – one among which was, frighteningly, a melanoma.

“My mum and pop have both also dealt with skin cancer, so it’s something I’ve grown up hearing a lot about,” she stated.

“It’s a scary disease [that] I feel like not enough people are talking about or taking seriously, so I am always trying to do my part to spread the message and [the] importance of SPF.”

Despite her household historical past, “it wasn’t until just a couple of years ago that I started taking my sun exposure and [wearing] daily SPF seriously”.

“And it’s something I deeply regret and wish I had started doing sooner,” she stated, including that in addition to SPF now being part of her every day routine, she goes for pores and skin checks each six months.

“So my main reason for joining the campaign is to help spread the word and get young people on board with applying SPF daily and frequently throughout the day.”

The skincare model’s founder, Samantha Brett, is donating 10 per cent of gross sales to the Melanoma Institute on purchases made on Sunday, May 1.

The former Sunrise presenter informed information.com.au that whereas she’s “honoured to be able to create fun, user-friendly, millennial-friendly SPF and skincare that are also high performance sunscreen, the core reason we do what we do is to try, in some small way, to lower the rate of melanoma in Australia and around the world”.

The “Giving Melanoma The Cold Shoulder” marketing campaign is “something fun and a bit spicy to get attention on melanoma awareness, and to remind people that by simply wearing sunscreen, it really does reduce the amount of dangerous UV rays that reach the skin”.

One of Brett’s biggest passions is “changing the habits of Millennials and young people, so that they can avoid the issues that come with skin damage from the sun later in life”.

“It takes 30 seconds to apply (or reapply) sunscreen, so we constantly aim to educate and inspire everyone to take out time to use a product that they actually enjoy – which is why we work so hard on innovation and world-first formulas that everyone can love to use,” she defined.

So at the moment, she’s urging the model’s 400,000-strong social media following to offer melanoma the “cold shoulder” with a selfie and to get behind the combat to discover a treatment.

Originally printed as Celebrities pose ‘naked’ for pores and skin most cancers consciousness marketing campaign



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