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PARIS – He has shunned older, conventional media like Le Monde and Libération to talk to “Brut,” “Jeuxvideo.com,” and “The Big Whale,” three web sites for stylish millennials and PlayStation avid gamers.
And on Friday, French President Emmanuel Macron talked on public radio about his comfortable spot for French rapper Orelsan, who is understood for his sharp social observations, and gave a 45-minute interview to the web site “Booska-P,” which claims to be the “reference site for young urbanites’ culture.”
In a ultimate sprint earlier than Sunday’s presidential election runoff, Macron — who has a wholesome lead in opinion polls — has gone for the look of a cool, 44-year-old president of his time. But above all, he’s making a late push for the youth vote, part of the voters he has struggled to win over.
Earlier this month, many younger individuals both abstained or voted for the far-left candidate Jean-Luc Mélenchon within the first spherical of the presidential election.
“There is a perception among young people that Macron has not conducted any policy that is in favor of youth,” mentioned Jean-Daniel Lévy, political and polling director at analytics agency Harris Interactive. “They feel that he did not embody their concerns on the environment … he did not speak about it, he did not act on it.”
“There is sometimes recognition, but there is no desire for Macron,” Lévy added, calling the president “a young-old.”
Though France is an getting old nation, there are greater than 15 million voters aged between 20 and 39 years, in accordance with the Insee statistics institute in Paris. As the marketing campaign has gone on, Macron has given extra interviews to retailers for millennials and has visited areas populated by youthful voters.
In the northern Paris commune of Saint-Denis, Macron this week mentioned immigration and headscarves with a younger, numerous and predominantly working-class group that closely backed Mélenchon within the first spherical of the election.
In Jeuxvideos.com, one among France’s main online game web sites, the president paid tribute to a number of French online game builders together with Ubisoft, Quantic Dream and Ankama, noting that “few countries have jewels like we do.”
In the “The Big Whale,” a brand new on-line platform specialised in blockchains and cryptocurrencies, Macron mentioned Web 3, a brand new form of decentralized web service, was “an opportunity that can’t be missed,” and described “esports,” or digital sports activities, as “another French field of excellence,” citing esports groups like Team Vitality and Karmine Corp.
Talking to Booska-P, Macron was quizzed on police and sexual violence, Islamophobia and job insecurity for youthful individuals.
Despite hanging with the children and speaking rap and expertise, Macron has struggled to chop by means of and enchantment to youthful voters on their key issues resembling local weather change and social inequality.
A latest Ipsos ballot discovered that almost half of these aged between 18 and 24 years and between 25 and 34 years didn’t vote within the first spherical of the election on April 10. At the final election, in 2017, greater than 25 % of these aged between 25 and 29 years did not forged their votes in both of the 2 rounds.
In the primary spherical, youthful voters flocked to Mélenchon, whereas far-right candidate Marine Le Pen, Macron’s opponent in Sunday’s runoff, received wider assist than the president amongst voters aged between 25 and 64 years.
Mélenchon’s proposals to finish nuclear energy, industrial farming and pesticides struck a selected chord amongst younger individuals, and his protection of a cultural mix amongst completely different communities in France resonated with younger French immigrants.
The veteran far-left chief additionally triumphed in massive French suburbs, taking greater than 60 % of the votes in Saint-Denis, and 40 % within the Seine-Saint-Denis division, which has one of many youngest populations in France.
By distinction, Macron’s proposals on local weather change don’t appear to have satisfied youthful voters.
Last month, Action Climate Network, a federation of nationwide and native associations defending local weather change, issued a important examine on Macron’s coverage proposals.
“We find ourselves with two people who don’t take the climate crisis seriously: Marine Le Pen, for whom it is a non-issue, and Emmanuel Macron, who speaks about it less [today] than five years ago,” Camille Etienne, a 23-year-old local weather activist, instructed HuffPost.