Food rescue startup Good & Fugly is solving a massive problem for farmers, saving money and the planet

Sydney social enterprise Good & Fugly has delivered a lifeline to farmers whose produce is being rejected by grocery store giants for failing to fulfill ‘beauty standards’.

The model has launched a produce ‘rescue’ hotline for farmers for the Good & Fugly group to buy surplus vegatables and fruits.

The 13-000-FUGLY hotline is a direct response to a rise within the quantity of produce wasted attributable to not assembly retailers’ aesthetic specs. Crop growers are sometimes left to discard undesirable produce—which is the place Good & Fugly can step in.

Paul Milano, a farmer in Swan Hill, Victoria, who partnered with Good & Fugly after retailers rejected tons of of kilograms of his fruit, stated everybody loses when good consuming high quality fruit and veg goes to waste.

“Last year on our farm alone 50 tonnes had to be thrown away and this kind of thing is being duplicated across Australia,” he stated.

“With Good & Fugly’s rescue emergency hotline, I’m able to give them a call during retailers’ oversupply or rejections and promptly work out a win-win solution, depending on the type of produce. Good & Fugly gives our delicious fruit and veg a home it deserves for everyone’s benefit.”

Rejected by supermarkets

Founder Richard Tourino stated 25% of contemporary fruit and greens by no means go away the farm as a result of they don’t meet grocery store “beauty” requirements, which means farmers lose income in addition to time, power and sources.

So Tourino, who beforehand labored at Go Get, got down to discover a strategy to assist farmers throughout Australia.

“Especially during these times with the supply chain shortages and floods. We’re about changing supermarkets’ beauty standards so that consumers will ultimately have access to all fruit and veg,” he stated.

“What we do is better for the consumer, better for the growers and better for the planet. It’s an economically and environmentally sustainable social enterprise that Aussie farmers can get ahead with. The feedback from farmers has been really positive. They’re telling us we’re giving them an option that didn’t exist before.”

Good & Fugly affords standalone and subscription bins of “ugly” fruit and greens at inexpensive prices and free supply. More at

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