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Did 1 billion people really tune in?


In India alone, a viewing determine of 300 million folks was being touted. Again, the concept almost one-in-four Indians would out of the blue cease working in the course of the day and head over to the Victorian Department of Premier and Cabinet web site to observe the memorial feels very far-fetched.

But let’s run with it for now.

Summer Warne speaks on stage alongside Jackson Warne and Brooke Warne during the memorial.

Summer Warne speaks on stage alongside Jackson Warne and Brooke Warne through the memorial.Credit:Getty

Let’s additionally assume that one-in-four folks in Pakistan, Bangladesh and Sri Lanka tuned in reside as effectively. And we might as effectively throw in Britain because the birthplace of cricket.

That nonetheless solely will get us to about 420 million folks. Even if we throw in your complete populations of Australia and New Zealand, we find yourself at 450 million. Not even midway.

Shane Warne was beloved all over the world.

Shane Warne was beloved all around the world. Credit:Getty Images

At this level it’s extraordinarily unclear the place the extra half a billion or so viewers are supposed to come back from, particularly contemplating how comparatively unknown Warne, and your complete sport of cricket, are in different excessive inhabitants international locations just like the US, China, Brazil and Nigeria.

So how many individuals did tune in?

Because the memorial wasn’t broadcast on TV outdoors of Australia it’s laborious to get actual viewing numbers from across the globe. But we do have in a single day TV scores from the Australian broadcasters, most of which confirmed the memorial reside.

The complete viewing determine throughout all of the channels that broadcast the memorial was simply over 1.5 million folks. Now that’s a bit rubbery as a result of it’s a mean throughout the entire service, and it doesn’t embrace individuals who may need watched on-line. But even when we’re being extraordinarily beneficiant and assume 2 million folks in complete watched not less than among the service we’re not even at 10 per cent of the nationwide inhabitants.

If barely one in 10 Australians tuned in, it’s laborious to think about one in 4 Indians or Pakistanis doing so, particularly given the timezone distinction.

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The Sydney Morning Herald and The Age contacted Jam TV to ask if that they had any up-to-date international viewing figures. The Victorian authorities has additionally been contacted for figures, because the livestream was hosted on their website.

Now none of that is to counsel that there isn’t large native and worldwide curiosity within the memorial. The scores in Australia are extraordinary and really uncommon in an period of fragmented consumption habits and a number of streaming choices. Plenty of worldwide information websites reside blogged the memorial, which suggests folks all over the world had been .

But the lesson right here is to inject some warning earlier than swallowing a line from a manufacturing firm that has a robust curiosity in inflating how many individuals are going to observe their broadcast. A billion potential viewers isn’t simply absurd for a cricket’s memorial, it’s an absurd determine for almost any TV occasion.



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